In the week of the cheesiest holiday ever – St. Valentine’s Day, most brands try to profit from all people who have fallen crazily in love and are willing to spend heaps on gifts for the beloved ones. And although I am against the whole Valentine’s day hassle, I devote this post to Puma and their clever campaigns.
Every year it turns out that there is a football game on the night of Valentine’s Day and for many guys I can imagine that the dilemma between watching the game with friends and lots of beer or rather spending the night with their soulmates can be very heart breaking. This is where Puma got it right and launched the “Hard Chorus” campaign back in 2010. View full article »
As much as I adore my profession and all its perks, I am not a fan of the direction which alcohol ads took some time ago. Browsing through an “independent” Style Paper which is being distributed for free and features just a couple of ads, I stumbled across an eye-catching one-A3-page-ad of Bombay Sapphire. The scan below is just half of the print:
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In the wake of this day, for a company to survive it is crucial to have strong online presence. The more the brand works on its awareness, the bigger the reach. For small businesses and start-ups the cheapest way to provoke any call for action or just enhance knowledge is through Google Adwords.
The giant, which vision is to organise world’s information, make it universally accessible and useful, has offered the world a chance to advertise and get noticed with the means of keywords. Google Adwords provides everyone the possibility to create an ad no matter your budget or size of organisation.
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Creating a personal ad on Google was done in three easy steps – headline and description; keywords and billing. Well, I didn’t really go through the billing process as that wasn’t the purpose of my experiment.
As a soon-to-be-graduate, I have started working towards my bright future by testing various tools and practices. The most recent one is Google Adwords and its efficiency in personal branding. The first step I took was to decide on an appropriate headline and description of my ad. View full article »